This post describes a few of the most significant modifications in consumer habits when it comes to consuming media.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which people are getting their information is also evolving. People are significantly turning towards online news sources, rather than viewing TV, to discover existing worldly affairs. However, at the same time, due to a constant flow of info, people are becoming overwhelmed by big amounts of content. In reaction to this, news groups are re-engaging viewers by making short form content that is clearer and much easier to observe. Nowadays it is common to see news channels that have sizeable followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing people with dependable and authenticated news sources, in a form they can readily follow.
In recent years, with the growth of digital content, the way in which people consume media has changed significantly. For many years, conventional tv was the main source of home entertainment for many people. Nevertheless, since the development of internet streaming services, many viewers are averting from arranged television, particularly among younger people. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the shift in audience website consumption habits. These services are popular for allowing individuals to see the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the sector.
In the current digital age, smart phones have become one of the most prevalent devices that people are using to view videos and gain access to media. Nowadays, many social media networks are providing unlimited feeds of short, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms permit users to see a collection of selected content and interact immediately, making these videos a lot more engaging and addicting than conventional content. Short form videos are also being used more often for news and educational functions, not just for entertainment. Subsequently, this trend is shifting the way people are proactively looking for and counting on to receive information, in a much faster, shorter and more functional format.